Books > Social sciences > Sociology, social studies > Gender studies
|
Buy Now
Recasting the Disney Princess in an Era of New Media and Social Movements (Hardcover)
Loot Price: R2,886
Discovery Miles 28 860
|
|
Recasting the Disney Princess in an Era of New Media and Social Movements (Hardcover)
Expected to ship within 12 - 17 working days
|
In the late 2000s, the Walt Disney Company expanded, rebranded, and
recast itself around "woke," empowered entertainment. This new era
revitalized its princess franchise, seeking to elevate its female
characters into heroes who save the day. Recasting the Disney
Princess in an Era of New Media and Social Movements analyzes the
way that the Walt Disney Company has co-opted contemporary social
discourse, incorporating how audiences interpret their world
through new media and activism into the company's branding
initiatives, programming, and films. The contributors in this
collection study the company's most iconic franchise, the Disney
princesses, to evaluate how the company has addressed the
patriarchy its own legacy cemented. Recasting the Disney Princess
outlines how the current Disney era reflects changes in a global
society where audiences are empowered by new media and social
justice movements.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.