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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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The Social Life of Kimono - Japanese Fashion Past and Present (Paperback)
Loot Price: R887
Discovery Miles 8 870
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The Social Life of Kimono - Japanese Fashion Past and Present (Paperback)
Series: Dress, Body, Culture
Expected to ship within 10 - 15 working days
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The kimono is an iconic garment with a history as rich and
colourful as the textiles from which it is crafted. Deeply
associated with Japanese culture both past and present, it has
often been thought of as a highly gendered, rigidly traditional and
unchanging national costume. This book challenges that perception,
revealing the nuanced meanings and messages behind the kimono from
the point of view of its wearers and producers, many of whom - both
men and women - see the garment as a vehicle for self-expression.
Taking a material culture approach, The Social Life of Kimono is
the first study to combine the history of the kimono as a
fashionable garment with an in-depth exploration of its
multifaceted role today on both the street and the catwalk. Through
case studies covering historical advertising campaigns, fashion
magazines, interviews with contemporary kimono designers, large
scale and small craft producers, and consumers who choose to wear
them, The Social Life of Kimono gives a unique insight into making
and meaning of this complex garment.
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