Through a socio-semiotic analysis of promotional materials used by
both producers of quality products and their support organizations,
this book investigates the use of imagery, especially images of
place, in three contrasting regions of Ireland. It highlights the
role of place (particularly rural) imagery in the promotion of
handcrafts and rural tourism services, and suggests some of the
meanings which may be contacted through the use of such imagery.
Much of the research to date in this field has concentrated on the
use of imagery to promote particular places, rather than products
and, in an Irish context, on the promotion of Ireland as a tourism
destination. This book focuses on the regional and local level to
examine the creation and use of more micro-place specific images -
both real and mythical - by small and medium sized businesses and
explores the extent to which the two industries borrow from, and
feed into, firstly each other, and secondly, macro place myths and
iconographies.
General
Imprint: |
Crc Press
|
Country of origin: |
United States |
Release date: |
November 2017 |
First published: |
2004 |
Authors: |
Sheila Gaffey
|
Format: |
Hardcover
|
Pages: |
173 |
ISBN-13: |
978-0-8153-9705-2 |
Categories: |
Books >
Earth & environment >
Geography >
General
|
LSN: |
0-8153-9705-4 |
Barcode: |
9780815397052 |
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