Within 'visual culture, ' considered as everything that we
experience visually, only images and text are creations that are
produced exclusively for visual consumption. Their correlation in
this regard is seen in this very study - reading and writing about
images. Yet image and text are often treated as entirely separate
entities. This is what W.J.T. Mitchell calls the "fault line of
representation" (Picture Theory) when an all too easy (and deeply
entrenched) divide separates theory from practice, reason from
intuition, authenticity from illusion, etc. While trying to
dissolve such a dualism, recent theoretical interest has
overwhelmingly been in favour of the image - raising the profile of
'literate' pictures so that they are codified and understood. In
this study, Sheona Beaumont considers the seemingly overlooked
sphere of text when asked to speak on image's terms, as the
evidence and experience of visually expressive text has largely
gone without consideration. She considers two examples in detail:
works by Rene Magritte and Marshall McLuhan, and she asks what
happens when imagistic interpretation is brought to bear on the
word.
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