Sig Mickelson, former president of CBS News and pioneer in
television coverage of political events, gives an eyewitness
account of Television's complicated interaction with the U.S.
political system. From Whistle Stop to Sound Bite explores the
origins of the relationship between television and politics and
offers an analysis of the factors that led to the decline of
substance in the political campaign. With a fine eye for detail and
many years of political coverage experience behind him, Mickelson
probes four decades of TV history and defines the changes that this
new media has wrought on the political scene. Television and
politics would seem to have been made for each other, Sig Mickelson
was there as a major figure at their first meeting. It might be
said he introduced them. Here is his carefully documented account
of their frequently stormy courtship--and his cogent analysis of
the flaws and dangers in the unbreakable marriage. The book is
fascinating, profound, and important. "Walter Cronkite"
... a superb and useful study that substantially informs our
understanding of the role of television and modern politics.
"Everette E. DenniS"
... an important book--filled with insight, wisdom, and
value.
"Newton MinnoW"
Sig Mickelson, former president of CBS News and pioneer in
television coverage of political events, gives an eyewitness
account of television's complicated interation with the U.S.
political system. "From Whistle Stop to Sound Bite" explores the
origins of the relationship between television and politics and
offers an analysis of the factors that led to the decline of
substance in the political campaign. With a fine eye for detail and
many years of political coverage experience behind him, Mickelson
probes four decades of TV history and defines the changes that this
new media has wrought on the political scene: bright hopes for
debate that were dimmed as candidates took control of the media
machinery; the weakening of the party structure as television,
rather than the party, became the candidate's link with the public;
and the decline of the convention.
Mickelson recounts events from the days of early television when
the fledgling medium was testing the political waters, eventually
opting for full immersion. By placing the origins of television's
relationships with politics and politicians under close
surveillance, writes Mickelson, we may equip ourselves with better
tools to assess the merits and weaknesses of the present system and
to better analyze proposed remedial measures. Professional and
student journalists, communications specialists, political
managers, candidates and potential candidates as well as the
general reader interested in television and politics will find
valuable information here about television's indelible mark on the
U.S. political system.
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