Understanding Green Consumer Behaviour - A Qualitative Cognitive Approach (Hardcover, New)

Understanding Green Consumer Behaviour examines basic aspects of the workings of the human mind, focusing on the thought processes involved when consumers make decisions about environmentally-friendly products.
The book adopts an interdisciplinary approach, drawing on insights from management theory, psychology and anthropology, as well as the results of the author's own extensive field research. It provides a detailed account of the complex factors involved in 'green' consumerism.

eBook available with sample pages: 0203444035

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Studies in Consumer Research
Release date:	November 1997
First published:	1997
Authors:	Sigmund A Wagner
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	304
Edition:	New
ISBN-13:	978-0-415-15732-2
Categories:	Books > Earth & environment > The environment > Environmentalist thought & ideology Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
LSN:	0-415-15732-3
Barcode:	9780415157322

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