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Healthtech Innovation - How Entrepreneurs Can Define and Build the Value of Their New Products (Paperback)
Loot Price: R994
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Healthtech Innovation - How Entrepreneurs Can Define and Build the Value of Their New Products (Paperback)
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Today, over 500,000 medical technologies are available in
hospitals, homes, and community care settings. They range from
simple bandages to complex, multi-part body scanners that cost
millions of dollars to develop. Yet a typical technology has a
lifecycle of just 21 months before an improved product usurps
it-the healthcare ecosystem is rapidly advancing and driven by a
constant flow of innovation. And those innovations need innovators.
With $21 billion made available for investment in the digital
healthcare industry in 2020 (a 20x increase on 2010),
entrepreneurs, investors, and related actors are entering the
healthcare ecosystem in greater numbers than ever before. Last year
alone, over 17,000 medical technology patents were filed, the third
highest of all patent types. Each of those has a dedicated team of
entrepreneurs behind it. Yet with increasingly strict regulations
and pharmaceutical giants growing more aggressive, many thousands
of entrepreneurs fail before even the patent stage: just 2% secure
revenue or adoption. Healthtech Innovation: How Entrepreneurs Can
Define and Build the Value of Their New Products is a down-to-earth
survival guide for entrepreneurs struggling to secure a strategic
position within the healthtech ecosystem. Which is expected that by
2026, the global digital health market size will be around $657
billion. This book is designed to help innovators navigate this
complex and newly volatile landscape. It covers business strategy,
marketing, funding acquisition, and operation in a global
regulatory context. It is written in simple language, evidenced by
the latest academic and industry research, and explained using
real-world examples and case studies.
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