Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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Chutzpah & Chutzpah - Saatchi & Saatchi: The Insiders' Stories (Hardcover)
Loot Price: R203
Discovery Miles 2 030
You Save: R440
(68%)
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Chutzpah & Chutzpah - Saatchi & Saatchi: The Insiders' Stories (Hardcover)
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List price R643
Loot Price R203
Discovery Miles 2 030
You Save R440 (68%)
Expected to ship within 12 - 17 working days
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This is the story of the rise and rise of advertising giant Saatchi
& Saatchi as it has never been told before. With over 200
astonishing first-hand accounts from the people who were really
there, this is a fascinating insight into a remarkable success
story and an unorthodox business. Responsible for generating some
of the most memorable and groundbreaking advertising of the last
fifty years, Saatchi & Saatchi became infamous in their own
right. Made up of maverick thinkers and ingenious talent, they
broke rules and won big pitches, attracting the business of some of
the world's most successful companies. For the first time, the
extraordinary story of Saatchi & Saatchi's meteoric rise is
told by those instrumental in its success - creatives, account
handlers, PAs and directors - each with their own fascinating
stories to tell.
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