Hone and perfect your digital marketing skills and learn how to
apply them effectively to B2B marketing with the new edition of
this bestselling guide. B2B Digital Marketing Strategy is a clear
and practical digital marketing guide that helps readers get to
grips with some of the more advanced and complex elements of B2B
marketing. It gives readers an overview of the latest approaches,
models, processes and solutions, as well as examples of
technologies to help them deal with key current B2B digital
marketing challenges such as those associated with account
targeting, data utilization and digital campaign management. It
expertly explains how to incorporate the latest digital
methodologies into critical processes such as lead generation,
customer retention and customer experience personalization. This
book is an invaluable resource for any professional or student in
the B2B space. Newly updated, this second edition provides two new
chapters on digital retention marketing and social media strategies
as well as improved guidance on campaign tracking and gamification.
This practical guide is packed with global case studies and
examples such as Danfoss, American Express and IBM and includes
online resources such as slides with helpful tools and templates.
General
Imprint: |
Kogan Page
|
Country of origin: |
United Kingdom |
Release date: |
October 2023 |
First published: |
2024 |
Authors: |
Simon Hall
|
Dimensions: |
234 x 156mm (L x W) |
Pages: |
288 |
Edition: |
2nd Revised edition |
ISBN-13: |
978-1-398-61019-4 |
Categories: |
Books
|
LSN: |
1-398-61019-4 |
Barcode: |
9781398610194 |
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