Speechwriting - The Expert Guide (Paperback)

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

General

Imprint:	Robert Hale
Country of origin:	United Kingdom
Release date:	October 2010
First published:	2010
Authors:	Simon S Lancaster
Dimensions:	216 x 142 x 21mm (L x W x T)
Format:	Paperback
Pages:	240
ISBN-13:	978-0-7090-8917-9
Languages:	English
Subtitles:	English
Categories:	Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution
LSN:	0-7090-8917-1
Barcode:	9780709089179

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