Doing Q Methodological Research - Theory, Method & Interpretation (Hardcover, New)

This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research. Using worked examples throughout, the reader is guided through: * important design issues * the conduct of fieldwork * all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation. Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	March 2012
First published:	2012
Authors:	Simon Watts • Paul Stenner
Dimensions:	242 x 170 x 18mm (L x W x T)
Format:	Hardcover
Pages:	248
Edition:	New
ISBN-13:	978-1-84920-414-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods
LSN:	1-84920-414-4
Barcode:	9781849204149

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