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Data Storytelling with Google Looker Studio - A hands-on guide to using Looker Studio for building compelling and effective dashboards (Paperback)
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Data Storytelling with Google Looker Studio - A hands-on guide to using Looker Studio for building compelling and effective dashboards (Paperback)
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Apply data storytelling concepts and analytical thinking to create
dashboards and reports in Looker Studio to aid data-driven decision
making Key Features Gain a solid understanding of data
visualization principles and learn to apply them effectively Get to
grips with the concepts and features of Looker Studio to create
powerful data stories Explore the end-to-end process of building
dashboards with the help of practical examples Book
DescriptionPresenting data visually makes it easier for
organizations and individuals to interpret and analyze information.
Looker Studio is an easy-to-use, collaborative tool that enables
you to transform your data into engaging visualizations. This
allows you to build and share dashboards that help monitor key
performance indicators, identify patterns, and generate insights to
ultimately drive decisions and actions. Data Storytelling with
Looker Studio begins by laying out the foundational design
principles and guidelines that are essential to creating accurate,
effective, and compelling data visualizations. Next, you'll delve
into features and capabilities of Looker Studio - from basic to
advanced - and explore their application with examples. The
subsequent chapters walk you through building dashboards with a
structured three-stage process called the 3D approach using
real-world examples that'll help you understand the various design
and implementation considerations. This approach involves
determining the objectives and needs of the dashboard, designing
its key components and layout, and developing each element of the
dashboard. By the end of this book, you will have a solid
understanding of the storytelling approach and be able to create
data stories of your own using Looker Studio. What you will learn
Understand what storytelling with data means, and explore its
various forms Discover the 3D approach to building dashboards -
determine, design, and develop Test common data visualization
pitfalls and learn how to mitigate them Get up and running with
Looker Studio and leverage it to explore and visualize data Explore
the advanced features of Looker Studio with examples Become
well-versed in the step-by-step process of the 3D approach using
practical examples Measure and monitor the usage patterns of your
Looker Studio reports Who this book is forIf you are a beginner or
an aspiring data analyst looking to understand the core concepts of
data visualization and want to use Looker Studio for creating
effective dashboards, this book is for you. No specific prior
knowledge is needed to understand the concepts present in this
book. Experienced data analysts and business intelligence
developers will also find this book useful as a detailed guide to
using Looker Studio as well as a refresher of core dashboarding
concepts.
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