This book provides a comprehensive introduction to the issues,
concepts and theories through which people have tried to understand
consumer culture throughout the modern period, and puts the current
state of thinking into a broader context.
Thematically organized, the book shows how the central aspects
of consumer culture - such as needs, choice, identity, status,
alienation, objects, culture - have been debated within modern
theories, from those of earlier thinkers such as Marx and Simmel to
contemporary forms of post-structuralism and postmodernism. This
approach introduces consumer culture as a subject which - far from
being of narrow or recent interest - is intimately tied to the
central issues of modern times and modern social thought.
With its reviews of major theorists set within a full account of
the development of the subject, this book should be of interest to
undergraduate and postgraduate students in the many disciplines
which now study consumer culture, including communications and
cultural studies, anthropology and history.
General
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