Sol De Janeiro Brazilian Joia Strengthening + Smoothing Shampoo 295ml is a sulfate-free shampoo that addresses the needs of fine to medium hair. It targets concerns such as damage, dryness, frizz, and split ends, and is a good option for hair that is weighed down by heavy formulas. This shampoo offers gentle cleansing without stripping moisture and is also color-safe. Its formula incorporates a blend of Brazilian-inspired ingredients to enhance the hair's natural beauty. Brazil Nut Oil provides antioxidant protection while conditioning both hair and scalp. Then, Buriti Fruit Oil adds an extra layer of care, smoothing the strands and enhancing shine.
A key feature of the shampoo is the SOL Seal Technology™, which consists of plant-based micro-capsules of vegan keratin. These micro-capsules ionically bond to areas of the hair that are damaged, repairing breakage and split ends and restoring strength and resilience. Additionally, this technology helps the hair withstand future damage, ensuring it remains healthy and protected with regular use. Last but not least, the shampoo features the brand's iconic Cheirosa 62 fragrance, enveloping the hair in delicious notes of pistachio, salted caramel, and vanilla for a luxurious cleansing experience. In essence, this shampoo leaves the hair feeling clean, soft, and repaired without weighing it down.
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Texture: liquid;
Hair issues: hair damage, frizz, split ends;
Time of application: whenever necessary;
Age: 12+;
Hair type: fine to medium hair density;
Main benefits: cleanses gently without stripping moisture, contains the SOL Seal Technology™ which helps repair split ends, damage, and reduce frizz, softens and adds shine, doesn't weigh down the hair, is color-safe, features the brand's signature Cheirosa 62 fragrance, with notes of pistachio, salted caramel and vanilla;
Formulated without: ingredients of animal origin, sulfates, parabens.
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