Post-liberalisation India has witnessed a dramatic growth of the
television industry as well as on-screen images of the glitz and
glamour of a vibrant, 'shining' India. Through a detailed
ethnographic study of Star News and Star Ananda involving
interviews, observations and content analysis, this book explores
the milieu of 24-hour private news channels in India today. It
offers insightful glimpses into the workings of one of the
mightiest news corporations in the world and its ability to
manufacture everyday reality for its audiences. Based on fieldwork
in Mumbai and Kolkata, this study not only provides a detailed
description of the television newsroom, its rituals and rhythms,
but ventures beyond it to investigate how editorial and corporate
strategies converge increasingly in an industry driven by profit.
Through analysing how TRPs work to produce a non-inclusive idea of
the 'audience' and examining hundreds of hours of news content, the
book explores how news channels construct a vision of nationhood
and of a successful and vibrant economy that caters primarily to
the needs of the resurgent Indian middle class. While it will be of
particular interest to media and cultural studies scholars and
students, and to journalists and media professionals in general,
this lively, engaging book also aims to give the general reader the
wherewithal to analyse and critique the continuous barrage of
24-hour news television today.
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