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Firm Internationalization - Intangible Resources and Development
Loot Price: R3,974
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Firm Internationalization - Intangible Resources and Development
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
Expected to ship within 12 - 17 working days
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In a fast-moving, globalized world, companies need to develop
contingent plans. This book, by analyzing the practical aspects of
creating and using intangible resources for international
development, offers original and relevant insights on this subject.
The book offers a comprehensive analysis of the theoretical and
practical aspects of using and developing intangible resources when
a firm expands its international business operations. The book also
sheds light on the understanding of various dimensions of
intangible resources and their impacts on the efficiency and
sustainability of firms. To investigate these issues, the book
addresses topics that have usually either not been given enough
attention, hence not sufficiently investigated, or not yet been
researched at all. It refers to a broad variety of issues,
including theoretical and empirical aspects of the role of
intangible assets in firm internationalization. These include the
reticular resources implemented by international management,
methods of mobilizing cultural resources internationally, as well
as the specifics of small and medium-sized enterprises in various
country contexts, particularly in emerging economies. Firm
Internationalization: Mobilization of Intangible Resources will be
valuable reading for scholars, researchers, and academics in the
fields of international business and strategic management in
particular.
General
| Imprint: |
Taylor & Francis
|
| Country of origin: |
United Kingdom |
| Series: |
Routledge Frontiers in the Development of International Business, Management and Marketing |
| Release date: |
August 2023 |
| First published: |
2024 |
| Editors: |
Sophie Nivoix
• Christian Marcon
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| Dimensions: |
234 x 156mm (L x W) |
| Pages: |
254 |
| ISBN-13: |
978-1-03-253438-1 |
| Categories: |
Books
Promotions
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| LSN: |
1-03-253438-9 |
| Barcode: |
9781032534381 |
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