From the mind of the ultimate corporate gunslinger comes this
no-nonsense, real-world Curriculum, designed to augment if not
replace the more traditional path to achieving mastery of the
business universe. Conquer this sharp, practical and often amusing
course of study and save $250,000 of wasted business school
tuition.
Unlike those august, Ivy-encrusted factories that churn out
masterful business administrators, "The Curriculum" will teach you
the "art" of business, employing a smart, tactical battle plan that
will prove infinitely more awesome as you make your way in the
world.
We begin, in the Core Curriculum, with the acquisition and
maintenance of Power. Included are such essentials as Not Appearing
Stupid (an early career requirement), Fabricating a Sustainable
Business Personality, and the arts of Management and Selling.
The Advanced Curriculum hones the skills that are required to
seize Success by the throat and shake it until valuable prizes fall
out of its pockets, including fundamentals on Strategic Thinking,
Self-Branding, mastering Electronic Communications, and dealing
with Crazy People.
Tutorials and Electives, which students may pursue as their
interest or discretion advises, include lessons on Giving an
Effective Presentation, Business Drinking, and the Care and Feeding
of Ultra-Senior Officers.
Lavishly enhanced with numerous charts, graphs, and other
illuminating business illustrations, and backed up by years of
study from Mr. Bing s proprietary research organization (The
National Association of Serious Studies), "The Curriculum" will
occupy a place of pride on any bookshelf dedicated to the study of
business, how it works, and how it can be used against those who
don t know how it works."
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