Strategic Planning - A Practical Guide for Competitive Success (Paperback, 2nd edition)

An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Release date:	2012
First published:	July 2012
Editors:	Stanley Charles Abraham
Dimensions:	240 x 165 x 14mm (L x W x T)
Format:	Paperback
Pages:	253
Edition:	2nd edition
ISBN-13:	978-1-78052-520-4
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	1-78052-520-6
Barcode:	9781780525204

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