The Art of Asking Questions - Studies in Public Opinion, 3 (Hardcover)

While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results. Originally published in 1951. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

General

Imprint:	Princeton University Press
Country of origin:	United States
Series:	Princeton Legacy Library
Release date:	April 2016
First published:	1951
Authors:	Stanley Le Baron Payne
Dimensions:	254 x 178 x 16mm (L x W x T)
Format:	Hardcover - Trade binding
Pages:	266
ISBN-13:	978-0-691-64306-9
Categories:	Books > Social sciences > Politics & government > General Books > Social sciences > Sociology, social studies > Social research & statistics > General
LSN:	0-691-64306-7
Barcode:	9780691643069

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