While the statisticians are trying to knock a few tenths off the
statistical error, says Mr. Payne, errors of tens of percents occur
because of bad question wording. Mr. Payne's shrewd critique of the
problems of asking questions reveals much about the nature of
language and words, and a good deal about the public who must
answer the poller's questions. For public opinion pollers, census
takers, advertising copywriters, and survey makers of all kinds
this book will be a tool for the achievement of more reliable
results.
Originally published in 1980.
The Princeton Legacy Library uses the latest print-on-demand
technology to again make available previously out-of-print books
from the distinguished backlist of Princeton University Press.
These paperback editions preserve the original texts of these
important books while presenting them in durable paperback
editions. The goal of the Princeton Legacy Library is to vastly
increase access to the rich scholarly heritage found in the
thousands of books published by Princeton University Press since
its founding in 1905.
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