The Connected Customer - The Changing Nature of Consumer and Business Markets (Paperback)

In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	2016
First published:	2010
Editors:	Stefan H.K. Wuyts • Marnik G. Dekimpe Ph.D. • Els Gijsbrechts • F.G.M.(Rik) Pieters
Dimensions:	229 x 152 x 25mm (L x W x T)
Format:	Paperback
Pages:	372
ISBN-13:	978-1-138-99776-9
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Economics > General Books > Social sciences > Psychology > Philosophy & theory of psychology > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-138-99776-5
Barcode:	9781138997769

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