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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Determinants of Private Label Attitude - Predicting Consumers' Brand Preferences Using Psychographics (Paperback, 2015 ed.) Loot Price: R1,856

Discovery Miles 18 560

Repayment Terms: R174 pm x 12*

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Determinants of Private Label Attitude - Predicting Consumers' Brand Preferences Using Psychographics (Paperback, 2015 ed.)

Stefanie Weiss

Series: BestMasters

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Loot Price R1,856 Discovery Miles 18 560 | Repayment Terms: R174 pm x 12*

Expected to ship within 10 - 15 working days

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Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers' private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	BestMasters
Release date:	February 2015
First published:	2015
Authors:	Stefanie Weiss
Dimensions:	210 x 148 x 9mm (L x W x T)
Format:	Paperback
Pages:	143
Edition:	2015 ed.
ISBN-13:	978-3-658-08671-8
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-658-08671-8
Barcode:	9783658086718