This Handbook draws together top international researchers and
discusses the state of the art and the future direction of research
at the nexus between sport and business. It is heavily built upon
choosing, applying and evaluating appropriate quantitative as well
as qualitative research methods for practical advice in sport and
business research.Topics covered for analysis include sports
governance, regulation and performance; media and technology; club
management and team structure; place, time and spectators of
sporting events; and sport branding and sponsoring. The Handbook
covers research examples from elite sport to the amateur level, and
from different sports, from cycling to cricket, from ice hockey to
motorsports, and from football to skiing. It will be read and used
by academics and PhD students as well as sports practitioners
looking for useful ways of expanding knowledge, conducting research
or searching for insights into the challenges of managing sport.
Contributors include: C. Anagnostopoulos, T. Andersson, A.-l.
Balduck, N. Boehlke, A. Bourke, M. Buelens, S. Chadwick, B.
Cornwell, V. deBosscher, M. Desbordes, M. Dibben, H. Dolles, B.
Frick, H. Gammelsaeter, C. Gratton, S. Greyser, A. Guala, E.
Gummesson, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson,
B. Johnson, M. Maes, N. O Reilly, L. Robinson, A. Rudd, J.
Santomier, T. Schlesinger, B. Senaux, S. Shibli, E. Skille, A.
Smith, S. Soederman, H.A. Solberg, B. Stewart, T. Stroebel, J.
Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H.
Woratschek, T. Zintz
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