The pitch is the absolute essence of modern business. Ideas are the
most valuable commodity in the modern economy and it is human skill
which develops them. However the skills of the pitch are not only
relevant to the world of business, rather they apply to just about
every significant personal transaction in your life... So whether
at a sales conference in corporate conference room hell or over
lunch at a glamorous restaurant, Life's a Pitch tells you how to
handle human transactions. A pitch is not a meeting, it's a drama.
A pitch is not about transferring information, it's about
transferring power. It is business, but it is also theatre. Part
inspirational manual for business, part guidebook to a successful
and happy social life, Life's a Pitch is written as the result of
an accumulated half century of (mostly successful) pitching by the
authors. Ground-breaking and genre-busting, it will transform the
way you think about the art of persuasion for ever.
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