FranklinCovey Style Guide: For Business and Technical Communication
can help any writer produce documents that achieve outstanding
results. Created by FranklinCovey, the world-renowned leader in
helping organizations enhance individual effectiveness, this
edition fully reflects today's online media and global business
challenges. The only style guide used in FranklinCovey's own
renowned Writing Advantage TM and Technical Writing Advantage TM
programs, it covers everything from document design and graphics to
sentence style and word choice. This edition's many improvements
include extensive new coverage of graphics, writing for online
media, and international business English. Through dozens of
examples and model documents, writers learn how to overcome
"writer's block" and efficiently create documents from start to
finish. FranklinCovey's experts show how to get powerful results
from every email; add distinctiveness and power to any online
presence; write far more effective proposals, letters, memos,
reports, and resumes; and improve all forms of documentation, from
business procedures to highly technical content. You'll learn how
to quickly discover and prioritize the information you need,
whether you're planning a presentation, leading a meeting, or
managing a project. The authors reveal how to design visuals that
communicate messages instantly and intuitively, and use charts,
color, illustrations, maps, photos, and tables to supercharge any
presentation. Packed with up-to-the-minute examples, this A-Z
guidebook can help you write more effectively no matter who you are
- whether you're a business or sales professional who must motivate
and persuade, a technical professional who must explain challenging
content more clearly and accurately, or a student who needs
stronger writing skills to succeed in school and in your career.
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