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Fans of the World, Unite! - A (Capitalist) Manifesto for Sports Consumers (Hardcover)
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Fans of the World, Unite! - A (Capitalist) Manifesto for Sports Consumers (Hardcover)
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Fans of baseball, football, basketball, and hockey have long been
exploited and oppressed by the monopolistic practices of team
owners. The time has come for a revolution in the organization of
major U.S. sports! Fans of the World, Unite! is a clarion call to
sports fans. Appealing to anyone who is in despair due to the greed
and incompetence of team owners, this book proposes a significant
restructuring of sports leagues. It sets out a rational program for
a revolution that will serve the best interests of the fans and of
the sport itself. But Stephen F. Ross and Stefan Szymanski are no
Marxists: they show how a revolution in the organization of sports
might even benefit the owners. By harnessing the power of markets,
sports leagues can be made both more responsive to the needs of the
fans, and more efficient. Ross and Szymanski have spent many years
evaluating the ways in which leagues work across the globe. Drawing
on their extensive study of leagues, the authors boil down their
plan to two major reforms. Borrowing from NASCAR, they propose that
team owners should not own sports leagues as well. Rather, league
ownership should be separate. Their second proposal is drawn from
soccer: introduce competition through a promotion and relegation
system. In this type of system, the worst teams in the league are
kicked out at the end of the season and replaced by the best
performing teams in the next division down. This gives poor
performing teams incentive to step up their game, and allows fresh
blood to enter the leagues if the poor performers fail to do so.
The main goal of these reforms is to align the financial interest
of those who own the league with the best interests of the fans and
the sport. Having laid out the problem and the solution, the
authors skillfully address practical implications of introducing
their scheme, suggesting how leagues might at least make some
changes, if not all of those suggested. The time for change has
come! Armed with this book, and with fairness on their side, fans
can set forth to begin a revolution.
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