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Business Development - A Practical Handbook for Lawyers, Second Edition (Hardcover, 2nd New edition)
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Business Development - A Practical Handbook for Lawyers, Second Edition (Hardcover, 2nd New edition)
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In an increasingly competitive landscape and with challenges from
disrupters, the Big 4 and technology, business development has a
pivotal role in a law firms' strategic success and their ability to
stand out from the crowd. The second edition of Business
Development: A Practical Handbook for Lawyers, edited by Stephen
Revell from Freshfields, revisits the theory, tools and skills
needed to implement effective business development in law firms
today. Content covers the practical elements - such as what the
perfect pitch looks like - as well as the strategic elements,
including the variety of structures and approaches to business
development at law firms of all sizes. New chapters focus on
technology and digital presence, as well as key client relationship
management and the importance of emotional intelligence in
successful business development and client retention. Listening to
clients is also a key factor in business development, but how often
do we really do so? In this edition, client interviews remain an
important feature, and we also hear from 10 new General Counsels on
what successful business development looks like to them. Business
Development: A Practical Handbook for Lawyers is a one stop-shop on
business development for law firms, marketing teams and lawyers in
private practice. It will also be of interest to in-house lawyers,
academics and other professional services providers.
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