This text provides business students with a practical introduction
to SPSS. Specifically written for business students, this text
provides an in-depth explanation of key techniques and steps to
follow when using SPSS. It shows students what to do and why to do
it. Students learn the most essential techniques relevant to using
SPSS in a business context. Each chapter includes a working example
of how to analyse real business problems. Screen shots are used
throughout to show every step of the process.
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