Over the past 40 years, the craft beer segment has exploded. In
1980, a handful of "microbrewery" pioneers launched a revolution
that would challenge the dominance of the national brands,
Budweiser, Coors, and Miller, and change the way Americans think
about, and drink, beer. Today, there are more than 2700 craft
breweries in the United States, with another 1,500 in the works.
Their influence is spreading to Europe's great brewing nations, and
to countries all over the globe. In The Craft Beer Revolution,
Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story
of how a band of home brewers and microbrewers came together in one
of America's great entrepreneurial triumphs. Citing hundreds of
creative businesses like Samuel Adams, Deschutes Brewery, New
Belgium, Dogfish Head, and Harpoon, he shows how their combined
efforts have grabbed 10 percent of the US beer market - and how
Budweiser, Miller, and Coors, all now owned by international
conglomerates, are creating their own craft-style beers, the same
way major food companies have acquired or created smaller organic
labels to court credibility with a new generation of discerning
eaters and drinkers. This is a timely and fascinating look at what
America's new generation of entrepreneurs can learn from the
intrepid pioneering brewers who are transforming the way Americans
enjoy this wonderful, inexpensive, storied beverage: beer.
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