For the first time, "Appetite for Self-Destruction" recounts the
epic story of the precipitous rise and fall of the recording
industry over the past three decades, when the incredible success
of the CD turned the music business into one of the most glamorous,
high-profile industries in the world -- and the advent of file
sharing brought it to its knees. In a comprehensive, fast-paced
account full of larger-than-life personalities, "Rolling Stone"
contributing editor Steve Knopper shows that, after the incredible
wealth and excess of the '80s and '90s, Sony, Warner, and the other
big players brought about their own downfall through years of
denial and bad decisions in the face of dramatic advances in
technology.
Big Music has been asleep at the wheel ever since Napster
revolutionized the way music was distributed in the 1990s. Now,
because powerful people like Doug Morris and Tommy Mottola failed
to recognize the incredible potential of file-sharing technology,
the labels are in danger of becoming completely obsolete. Knopper,
who has been writing about the industry for more than ten years,
has unparalleled access to those intimately involved in the music
world's highs and lows. Based on interviews with more than two
hundred music industry sources -- from Warner Music chairman Edgar
Bronfman Jr. to renegade Napster creator Shawn Fanning -- Knopper
is the first to offer such a detailed and sweeping contemporary
history of the industry's wild ride through the past three decades.
From the birth of the compact disc, through the explosion of CD
sales in the '80s and '90s, the emergence of Napster, and the
secret talks that led to iTunes, to the current collapse of the
industry as CD sales plummet, Knopper takes us inside the
boardrooms, recording studios, private estates, garage computer
labs, company jets, corporate infighting, and secret deals of the
big names and behind-the-scenes players who made it all happen.
With unforgettable portraits of the music world's mighty and
formerly mighty; detailed accounts of both brilliant and stupid
ideas brought to fruition or left on the cutting-room floor; the
dish on backroom schemes, negotiations, and brawls; and several
previously unreported stories, "Appetite for Self-Destruction" is a
riveting, informative, and highly entertaining read. It offers a
broad perspective on the current state of Big Music, how it got
into these dire straits, and where it's going from here -- and a
cautionary tale for the digital age.
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