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Using Target Audience Analysis to Aid Strategic Level Decisionmaking (Paperback)
Loot Price: R424
Discovery Miles 4 240
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Using Target Audience Analysis to Aid Strategic Level Decisionmaking (Paperback)
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Loot Price R424
Discovery Miles 4 240
Expected to ship within 10 - 15 working days
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Albert Einstein famously stated that: "Any fool can know; the point
is to understand." Over the past 20 years, the United States has
known that there exist people with a profound hatred of all that it
and the West are, and all that it stands for. During that time the
American people and our allies abroad have known war in Iraq, in
Afghanistan, and we know that today in Syria, Iraq, in Nigeria and
North Africa those enemies plan and plot more violence and more
hatred against us. Yet, do we really understand? If there is one
observation that has been repeated by military commanders and
policymakers alike from almost every nation in our various
coalitions, it is the idea that we have not understood our
adversary properly. Our nations have the world's most sophisticated
intelligence gathering capabilities. We are masters of electronic
intelligence, of human intelligence, of signal intelligence,
open-source intelligence, and technical intelligence.
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