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Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > Radio technology
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Radio: The Book - The Book (Paperback, 4th edition)
Loot Price: R1,153
Discovery Miles 11 530
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Radio: The Book - The Book (Paperback, 4th edition)
Expected to ship within 12 - 17 working days
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As entertaining as it is educational, Radio: The Book is a
must-have guide to success for anyone interested in a career in
radio. Providing a wealth of information and relating his own
personal experiences, veteran radio personality, Program Director
and Programming Consultant Steve Warren shares trade secrets and
industry know-how that would usually take years to accumulate
through experience. An invaluable advantage over your competition,
this "cheat-sheet" for the radio programmer includes practical
advice regarding:
-Radio as a career--from tips on getting started to job
negotiations
-Programming--talk radio and music, from format science to picking
the hits
-Relationships with listeners--everything from staying in touch
with your audience to public image
-Branding, marketing, and advertising the radio station
-Research--music tests, audience analysis, ratings, and more
-Practical information about management policies
-Radio realities--information on rules and regulations
This latest edition has been updated to include:
-Important updates on an ever-evolving field
-Essential forms for radio station functions--production orders,
personnel files, absentee reports, PSA schedules, format clocks,
remote schedule, and more...to be accompanied by an on-line section
of electronic forms for convenience
-Ideas for successfully programming in new radio formats like
satellite, internet, and cable
In such a competitive industry where formal training can be hard to
come by, Radio: The Book, 4e, is a short-cut to the fast track for
current and future programmers and program directors. With an
active radio broadcast career that is still exploring new
ideasfollowing s more than forty years at some of America's most
prestigious radio stations (including WNBC, WHN, WNEW, and CBS
radio), Steve Warren is more than qualified to mentor readers.
Steve has competed successfully in all music formats from Easy
Listening to Country to Top 40 to Oldies, always putting the
listener first and now, putting you first.
* Learn how to be a hit with listeners in any format
* 4th edition to include essential forms and ideas for satellite
and web radio programming--and accompanied by an on-line forms
section for your convenience!
* Learn all about radio as a career--from getting your first gig to
job negotiations once you've gotten your foot in the door!
* Published in association with the National Association of
Broadcasters - the leading American broadcast organization
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