Consumption takes place in settings or environments which have both
direct and indirect effects on its dynamic path. Direct effects of
environments on activities in consuming can occur through
constraints that environments impose. Environment can also have
indirect effects on consumption through enduring modification of
internalized constructs which enter heuristics for decisions on
activities. The importance of environments to consumption is
increased by the definitional dependence of status on the
judgements of others. This study examines microprocessing in
consumer activities for status as it interacts with structure in
the environments of these activities.
The importance of environments in status activities provides the
basis for a seperate, but related inquiry into observed differences
in the form they take across societies. Conjecture on the
consequences of differences in the structure of environments for
consumption that typify a society is studied in the narrative
statements by members of comparison societies and in the content of
print advertising in these societies. Evolutionary processes which
could establish observed differences in structure across societies
are also considered in both their systematic and random components.
I review models of random drift and stochastic resonance as
candidate forms for generating observed structure in environments.
Directions for the subsequent study of status through consumption
are discussed.
- Introduction: Status Through Consumption;
- Knowledge Use in Nonwork Activities for Status;
- Interactions of Consumer Microprocessing and Structured
Environments: Activity Feedback and the Stability of
Structure;
- Awards and Honors Systems in Structured Environments: Cross
Societal Comparisons of Narrative Statements on Consuming for
Status;
- Comparative Analyses of Consumption Appeals in the Print
Advertising of the USA and France, 1955-1991
- Random Process in the Generation of Structured
Environments;
- Overview and directions for Study of Status Through
Consumption.
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