The unprecedented global economic growth of recent decades is
closely tied to the trading relations that have developed in the
postwar period. The authors of "The Protectionist Threat to
Corporate America" explore the potential impact of protectionism on
these relationships, arguing that trade barriers pose a danger not
only to U.S. economic growth but to world trade as a whole. Gearing
their discussion to the needs of the business community, they offer
a clear, systematic explanation of the underlying principles that
govern international trade, the consequences of protectionism, and
practical strategies for developing effective competition.
The first four chapters examine the nature of trade, the power
relations that influence it, and the dilemma created by trade
deficits, monetary instability, and declining competitiveness. In
the next section, Nevaer and Deck outline a four-point program
designed to reverse the slippage in productivity and
competitiveness that has eroded America's economic position in the
world community. They present guidelines for creating a competitive
advantage, maximizing strengths, utilizing a more dynamic
management style, and harnessing the benefits of economies of scale
and scope. In case studies of industries in the service sector and
the high-tech field, Nevaer and Deck show how a competitive edge
can be achieved by identifying opportunities and developing sound
strategies for exploiting them. An important working tool for
corporate managers, this book will enable business people to see
beyond current political rhetoric and make realistic decisions on
some of the most fundamental issues affecting the nation's
economy.
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