Environment and Society explores ways to promote the behavioural
shifts necessary for creating a 'sustainable society'. Through a
critical approach to the links between sustainability, policy and
citizen engagement, the book argues that sustainability policy
needs to move towards a positive perspective, utilizing the
well-known techniques of segmentation and social marketing. Such
'mainstreaming' of sustainable lifestyles is likely to be the only
effective means of engaging the majority of citizens in the
environmental debate, given the major influence of the consumer
society on individual aspirations and beliefs. Comprised of three
substantive elements, Environment and Society explores the context
for behaviour change policy, the approaches adopted by politicians
and academic researchers, and the application of such approaches
using empirical data from two major research projects. The book is
richly illustrated using both theoretical and empirical data and
provides an excellent companion to all researchers interested in
sustainable lifestyles.
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