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Screening the World - Global Development of the Multiplex Cinema (Hardcover, 1st ed. 2019)
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Screening the World - Global Development of the Multiplex Cinema (Hardcover, 1st ed. 2019)
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This book charts the development of the multiplex cinema as the
pre-eminent form of film exhibition across the world. Going from
its origins in the USA in the 1960s to its expansion overseas from
the mid-1980s across Europe, Australia and other parts of
Asia-Pacific, the book considers the emergence of a series of
initially regional, then national and then international exhibition
circuits. However, more than a consideration of US overseas
expansion on the part of companies, this book examines the hegemony
of the multiplex as a cultural and business form, arguing for its
significance as a phenomenon that has transcended national and
global boundaries and which has become the predominant venue for
film viewing. Implicit in this analysis is a recognition of the
domination of US media multi-nationals and Hollywood cinema, and
the development of the multiplex cinema as symbolic of the
extension and maintenance of the USA's cultural and economic power.
With case studies ranging from European countries such as Belgium,
France, Germany and The Netherlands, to Pacific-Asian countries
such as Australia, China, Japan and South Korea, this book is the
first to explore the development of multiplexes on a global scale.
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