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Attitudes and Opinions (Paperback, 3rd edition)
Loot Price: R1,819
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Attitudes and Opinions (Paperback, 3rd edition)
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Notable advances resulting from new research findings, measurement
approaches, widespread uses of the Internet, and increasingly
sophisticated approaches to sampling and polling, have stimulated a
new generation of attitude scholars. This extensively revised
edition captures this excitement, while remaining grounded in
scholarly research. Attitudes and Opinions, 3/e maintains one of
the main goals of the original edition--breadth of coverage. The
book thoroughly reviews both implicit and explicit measures of
attitudes, the structure and function of attitudes, the nature of
public opinion and polling, attitude formation, communication of
attitudes and opinions, and the relationship between attitudes and
behaviors, as well as theories and research on attitude change.
Over 2,000 references support the book's scientific integrity. The
authors' second goal is to demonstrate the relevance of the topic
to people's lives. Subsequently, the second part of the book
examines many of the topics and research findings that are salient
in the world today--political and international attitudes
(including terrorism), voting behavior, racism and prejudice,
sexism and gender roles, and environmental attitudes. This
thoroughly revised new edition features: *an entirely new chapter
on implicit measures attitudes; *a new chapter on environmental
attitudes; *updated opinion poll data throughout the book;
*additional material on time trends in attitudes about many issues;
and *expanded, updated sections on international attitudes
reflecting the events of 9/11 and the subsequent invasions of
Afghanistan and Iraq. Attitudes and Opinions' broad and
interdisciplinary perspective makes this an ideal text in courses
on attitudes, public opinion, survey research, or persuasion,
taught in a variety of departments including psychology,
communication, marketing, sociology, and political science.
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