The demand for return in investment (ROI) analyses in public health
is on the rise as a ‘business case’ needs to be presented
before a public health programme can be funded. This book explains
the science behind ROI analyses and shows how policy makers can
learn the art of understanding and using it in the context of
public health. Using examples drawn from the NICE ROI Tools,
business cases for various alternative policy options around
smoking cessation, improving physical activity and reducing alcohol
use are presented. In addition, several examples of real-world
decision problems facing public health investors are discussed to
address the usefulness of ROI evidence in public health policy
making.
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