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Winning Hearts And Minds: Public Diplomacy In Asean (Paperback)
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Winning Hearts And Minds: Public Diplomacy In Asean (Paperback)
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When we think of diplomacy, we often envisage Heads of State at
formal settings or official meetings. In reality though, everyone
can play a positive role in diplomacy.Public diplomacy, also
referred to as people diplomacy, is about building friendships and
understanding between peoples of different countries. Traditionally
meant to promote national interests and advance foreign policy
goals, public diplomacy today has evolved to embrace both formal
and informal efforts by non-governmental organisations and
institutions to cultivate meaningful connections.Winning Hearts and
Minds: Public Diplomacy in ASEAN explores how countries in the
Association of Southeast Asian Nations (ASEAN) approach public
diplomacy and the strategies that they employ to bridge gaps,
enrich mutual understanding, and deepen relationships with the rest
of the world.This book, launched in commemoration of the Singapore
International Foundation's 30th anniversary, offers inspiring
essays from 11 leading scholars, diplomats and distinguished
figures in the region. They offer a glimpse into how historical
developments have shaped the way each ASEAN country views public
diplomacy, the motivations behind their global engagement efforts,
and suggestions for the way forward.
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