The “British Invasion” ushered in by the Beatles in the 1960s
is but a spark next to the bonfire that is the inferno of South
Korean culture now consuming audiences around the world. From K-pop
bands like BTS headlining at the United Nations to the wellness
industry’s obsession with kimchi's probiotic benefits, Korea is
everywhere. Topping this greatest hits chart is Squid Game, a
genre-bending Netflix series that has ignited social media
platforms and inspired fascinated devotion across the world. The
seeds for a deep collaborative relationship between Netflix and
K-drama had been sown long before the phenomenal success of Squid
Game, but what particular social conditions allowed for this show
to speak viscerally to global audiences today as the most-watched
drama in ninety countries? In Way Ahead of Squid Game, scholar of
Korean pop culture Suk-Young Kim throws back the curtain to reveal
the multiple factors accounting for the global dominance of
K-culture. It investigates the origins, manifestations, and future
prospects for this cultural juggernaut, making it essential reading
for both content creators and fans of Korean culture across all
media.
General
| Imprint: |
Applause
|
| Country of origin: |
United States |
| Release date: |
July 2023 |
| Authors: |
Suk Young Kim
|
| Dimensions: |
197 x 132 x 12mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
216 |
| ISBN-13: |
978-1-4930-7272-9 |
| Categories: |
Books
Promotions
|
| LSN: |
1-4930-7272-2 |
| Barcode: |
9781493072729 |
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