Blogging has become a "must" for many independent and fee-only
financial advisors. It's a great way to build your business by
connecting with current and potential clients as well as referral
sources. Blogging attracts prospects to your website, media
attention, and speaking engagements. It also cements your
reputation as a leader in your field. Savvy investment managers,
wealth managers, and other financial professionals know blogs are
an excellent way to communicate topical information before it gets
stale. This deepens your relationships with current clients. But
many advisors struggle to create a steady flow of compelling blog
posts. This isn't surprising. After all, your professional training
focused on helping clients manage their investments or finances.
You may have never taken a writing class or written for
publication. Don't worry Help has arrived. This book will help you
conquer the challenge of producing high quality blog posts by
following a step-by-step process, including how to: Generate and
refine ideas for blog posts that will engage your readers Organize
your thoughts before you write so you can write more quickly and
effectively Edit your writing so it's reader-friendly and appealing
Spread the word about your blog and attract more visitors
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