If you've ever wondered what effect video games have on your
children's minds or worried about how much private information the
government and big companies know about you, ID is essential
reading. Professor Susan Greenfield argues persuasively that our
individuality is under the microscope as never before; now more
then ever we urgently need to look at what we want for ourselves as
individuals and for our future society. ID is an exploration of
what it means to be human in a world of rapid change, a
passionately argued wake-up call and an inspiring challenge to
embrace creativity and forge our own identities.
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