As law firms have grown larger and client problems have become
increasingly complex, effective practice management has become the
primary vehicle through which firms seek to deliver value to
clients and differentiate themselves in a competitive market.
Optimizing Practice Management: Driving Profitability and Market
Position is intended to help firm leadership work through all the
critical aspects of structuring and implementing an effective and
optimized practice management system. The book is divided into five
main sections, covering: The business case for practice management;
Building the essential foundation; Developing the structure; Keys
to successful implementation; and The role of the practice leader.
This book will help law firm leaders to: Gain clarity on how to
improve their market position and enhance the value perception of
their services; Establish the optimal practice management structure
to facilitate achievement of the firm's strategy and market
position; Focus on particular practice specialties and
subspecialties, and on clients or industries, where the firm can
establish a sustainable competitive advantage; Define clearly the
role of business unit leaders and members; and Align incentives to
encourage the level of collaboration that clients are demanding.
Detailed appendices contain the results of original research on
practice management in the largest US law firms, and sample job
descriptions for practice group leaders/members, based on the
authors' experiences working with over half of the Am Law 200 law
firms.
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