Commodifying Everything - Relationships of the Market (Paperback)

"Commodification" refers most explicitly to the activities of turning things into commodities and of commercialising that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified.
This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Hagley Center Studies in the History of Business and Technology
Release date:	May 2003
First published:	2003
Editors:	Susan Strasser
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Paperback
Pages:	304
ISBN-13:	978-0-415-93591-3
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
LSN:	0-415-93591-1
Barcode:	9780415935913

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