View the Table of Contents. Read the Prologue.
"Drawing on archives that include McBride's radio interviews, as
well as letters from former listeners, Ware begins with a
description of McBride's radio show when it was at its
height."--"Booklist"
"While there have been more than a few fine radio histories
written by professional and nonprofessional historians in the last
forty years, the last decade must be the golden age of radio
scholarship...and Susan Ware's "It's One O'Clock and Here is Mary
Margaret McBride" continues this current focus in radio
scholarship."
--"Journal of American History"
"Sincere and sometimes self-effacing, Mary Margaret was the
Oprah of her day- her name a household word that might be forgotten
if not for Susan Ware's carefully researched and charmingly
likeable biography."
--"American Journalism"
"Ware has restored McBride to a rightful place in broadcasting
history."--"Columbia Journalism Review"
"Tune in and treat yourself to Susan Ware's fascinating saga of
the life and work of radio personality Mary Margaret McBride. Like
McBride, Ware is at once probing and entertaining as she analyzes
McBride's success from the 1930s through the 1950s, restoring
McBride to her rightful place as the mother of talk radio and
television."
--Lizabeth Cohen, author of "A Consumers' Republic: The Politics of
Mass Consumption in Postwar America"
"This discerning biography of radio pioneer Mary Margaret
McBride illuminates an entire cultural era and offers fascinating
parallels to our own time. In Susan Ware's engaging narrative,
McBride emerges as an icon of twentieth century popular culture and
its romance with what we now describe as 'talk radio.'McBride's
story is a tale of power, freedom and connection boldly interpreted
by a leading woman's historian."
--Joyce Antler, author of "The Journey Home: How Jewish Women
Shaped Modern America"
"Well written and lively, Susan Ware's biography rightly
restores McBride to her proper place in broadcasting
history."
--Susan Douglas, author of "Listening In: Radio and the American
Imagination"
One of the most beloved radio show hosts of the 1940s and 1950s,
Mary Margaret McBride (1899-1976) regularly attracted between six
and eight million listeners to her daily one o'clock broadcast.
During her twenty years on the air she interviewed tens of
thousands of people, from President Harry Truman and Frank Lloyd
Wright to Rachel Carson and Zora Neale Hurston. This is her
story.
Five decades after their broadcast, her shows remain remarkably
fresh and interesting. And yet McBride--the Oprah Winfrey of her
day--has been practically forgotten, both in radio history and in
the history of twentieth-century popular culture, primarily because
she was a woman and because she was on daytime radio.
Susan Ware explains how Mary Margaret McBride was one of the
first to exploit the cultural and political importance of talk
radio, pioneering the magazine-style format that many talk shows
still use. This radio biography recreates the world of daytime
radio from the 1930s through the 1950s, confirming the enormous
significance of radio to everyday life, especially for women.
In the first in-depth treatment of McBride, Ware starts with a
description of how widely McBride was revered in the mid-1940s--the
fifteenth anniversary party for her show in 1949 filled Yankee
Stadium. Once the readers havegotten to know Mary Margaret (as
everyone called her), Ware backtracks to tell the story of
McBride's upbringing, her early career, and how she got her start
in radio. The latter part of the book picks up McBride's story
after World War II and through her death in 1976. An epilogue
discusses the contemporary talk show phenomenon with a look back to
Mary Margaret McBride's early influence on the format.
General
Imprint: |
New York University Press
|
Country of origin: |
United States |
Release date: |
February 2005 |
First published: |
2005 |
Authors: |
Susan Ware
|
Dimensions: |
229 x 152 x 25mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
304 |
Edition: |
New |
ISBN-13: |
978-0-8147-9401-2 |
Categories: |
Books >
Arts & Architecture >
General
|
LSN: |
0-8147-9401-7 |
Barcode: |
9780814794012 |
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