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Access to Justice in Transnational B2C E-Commerce - A Multidimensional Analysis of Consumer Protection Mechanisms (Hardcover, 2015 ed.)
Loot Price: R3,002
Discovery Miles 30 020
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Access to Justice in Transnational B2C E-Commerce - A Multidimensional Analysis of Consumer Protection Mechanisms (Hardcover, 2015 ed.)
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This book identifies institutional mechanisms that can be used to
promote consumer confidence in direct online sales with businesses
(B2C e-commerce). It argues that enhancing the access to justice in
a multidimensional sense can potentially offer an effective means
of boosting consumer confidence. It introduces a conceptual
framework for a multidimensional approach to access to justice in
the context of consumer protection, describing the various
reasonable criteria needed to satisfy consumer demands in B2C
e-commerce. The framework, which reflects all essential aspects of
consumers' expectations when they engage in online transactions,
provides a benchmark for the evaluation of various consumer
protection mechanisms. Based on an analysis of different mechanisms
and using the framework's criteria, the practice of private
ordering, which does not rely on the creation of rules of law but
rather on the use of technology as a solution, appears to offer a
meaningful way to enhance access to justice in B2C e-commerce.
However, though private ordering holds considerable potential,
certain weaknesses still need to be eliminated. This book
demonstrates how private ordering can be successfully implemented
with the help of an intermediary, a neutral third party that plays
an integral part in the collaborative task of facilitating various
aspects of private ordering, thus helping to limit the risks of
failure and ensuring a fairer market setting. In order to move
forward, it argues that the state, with its wealth of material
resources and incentive options, is the institution best suited to
acting as an intermediary in facilitating private ordering. This
promising proposal can improve consumer protection, which will in
turn boost consumer confidence.
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