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Books > Business & Economics > Business & management > Business strategy
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Competitive Strategy for Media Firms - Strategic and Brand Management in Changing Media Markets (Hardcover)
Loot Price: R4,557
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Competitive Strategy for Media Firms - Strategic and Brand Management in Changing Media Markets (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 19 working days
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"Competitive Strategy for Media Firms" introduces the concepts and
analytical frameworks of strategic and brand management, and
illustrates how they can be adapted according to the
characteristics of distinct media products. Working from the
premise that all media firms must strategize in response to the
continuing evolution of new media, author Sylvia M. Chan-Olmsted
offers applications of common business approaches to the products
and components of the electronic media industry, and provides
empirical examinations of broadcast, multichannel media, enhanced
television, broadband communications, and global media conglomerate
markets.
This insightful and timely volume provides a thorough review of
current concepts and industry practices, and serves as an essential
primer for the application of business models in media contexts. As
a realistic and integrated approach to media industry studies, this
volume has much to offer researchers, scholars, and graduate
students in media economics and management, and will be an
important reference for industry practitioners.
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