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Traditional Media and the Internet - The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management (Paperback)
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Traditional Media and the Internet - The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management (Paperback)
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This special issue addresses the topic of Internet business models
from the perspective of the traditional media sectors. The eleven
special-theme articles tackle the issues of online content delivery
business models, the relationship between online and off-line media
products, the Internet's impact on a media value chain, online
marketing of music products, Internet content strategies, and
comparative studies of Web content and strategies in different
countries. From theoretical discussions to empirical
investigations, the authors examine fully the traditional medial
incumbents' efforts to develop business strategies that leverage
their online competencies and suggest the factors that might play a
role in this process. This focused theme issue provides readers
with a deeper understanding of how the Internet has changed the
playing field for the media industries and gives a preliminary view
of things to come.
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