Facebook has fundamentally changed how the world connects. No other
company has played a greater role in the history of social
networking online. Yet Facebook is no longer simply a social
networking site or social media platform. Facebook is Facebook.
Taina Bucher shows how Facebook has become an idea of its own:
something that cannot be fully described using broader categories.
Facebook has become so commonplace that most people have a
conception of what it is, yet it increasingly defies
categorization. If we want to understand Facebook's power in
contemporary society and culture, Bucher argues, we need to start
by challenging our widespread conception of what Facebook is.
Tracing the development and evolution of Facebook as a social
networking site, platform, infrastructure and advertising company,
she invites readers to consider Facebook anew. Contrary to the
belief that nobody uses Facebook anymore, Facebook has never been
more powerful. This timely book is important reading for students
and scholars of media and communication, as well as anyone seeking
to understand the Facebook phenomenon.
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