If you lead a student organization and you're frustrated that
you and a few others do all the work, you need to motivate a
specific set of overlooked members.
It's the concept that will set student leaders free. Stop
focusing on those who check out or cause problems, and start
focusing on those "middle third members" who hate drama, care for
your organization, and prefer to play a supporting role. Directing
your efforts toward the middle -- and understanding what they can
contribute -- may solve your most pressing leadership
challenges.
"Motivating the Middle" offers a simple, empowering strategy for
student government officers, team captains, chapter presidents,
club leaders, residence life staff, and other college students
looking to make a difference on today's campuses.
About the Author
T.J. Sullivan is the cofounder and CEO of CAMPUSPEAK. Since
1992, T.J. Sullivan has spoken professionally to millions of
college students, empowering them to take nontraditional approaches
to advancing their organizations. Visit his blog at
www.tjsullivan.com.
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